It’s been a season of change for The Joy Singers (formerly the LA Joy Singers). Viewed from the outside the changes might not have seemed all that big: to start things off, a friend who specializes in marketing and promotion for non-profits (Katie Church) volunteered to assist us in refining the wording of our promotional materials so that we could better communicate our message. As a result of her help, we ended up slightly changing our name and completely rethinking our slogan (or tag line), plus we hired a professional web designer (Parkle Lee) to create a brand new, completely revamped website.
As it turns out, the real work was in the inner process that the group moved through (collectively and as individuals) in order to arrive at the name and tag line that best conveyed who we are and what we hope to accomplish as a group. Our friends and fans were part of the process as well; we asked for feedback and got plenty! Comments and questions poured in, sometimes positive, other times frankly assessing and even a little challenging, but always with a strong undercurrent of sincere caring and loving support. As a group, we have grown through this process and we hope it has drawn you–our friends and fans–closer to our project as well.
Now it’s just about time to sort of “cement” all these changes by launching our new website! Do we feel completely ready? Not really. But that’s okay; we’re eager to move forward with our mission of sharing Inner Quest Music with the world. So…ready or not, here we come!